Case study · Brand positioning + website
NHP Group: A legacy since 1970, finally told like one.
A diversified group across hospitality, manufacturing, logistics and agriculture had worked with agencies before. The websites looked fine, but none of them understood the brand. We found the story, set the values, and built a website that shows the group’s real scale.
Pages, not a brand.
NHP Group is a family-built group with more than fifty years behind it and hotels run with partners like Regenta and Hyatt. Online, none of that came through.
Earlier agencies treated it as a website job, not a brand job. Nobody took the time to understand who built the group, what it stands for, or why global hospitality brands trust it. The result was a set of pages that could have belonged to any company.
- No single story. Fifty years of history, family values and landmark partnerships were nowhere on the site.
- Every business looked separate, so the group looked smaller than it is.
- Generic templates and stock-style visuals that could belong to any company.
- Built like a booking or lead site, when the real goal was group credibility and the owners’ leadership profile.
Five gaps, one brand.
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01
BeforeNo brand story
AfterWe sat with the family and mapped the journey: founded in 1970, Hotel Harimangla in 1992 named after the founder’s parents, the Regenta partnership in 2013 and Hyatt Place in 2022. One clear narrative now runs through every page.
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02
BeforeNo clear values
AfterWe defined the group’s position in one line, “Enterprises built to endure.”, and the values behind it: legacy, discipline, asset-backed growth and genuine guest experience.
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03
BeforeBusinesses looked unrelated
AfterOne group identity with a Businesses menu that brings hospitality, manufacturing, logistics and agriculture under the same roof, each with its own space.
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04
BeforeLooked smaller than reality
AfterA calm, editorial design: large confident type, real photography of their own properties and partner brands shown with pride. No stock images.
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05
BeforeWrong goal for the website
AfterBuilt as a group showcase and leadership platform, with About, Leadership, Sustainability and a direct Enquire path for partners and investors.
Built around their real properties.
How we got there
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01
Listen
Long conversations with the family and leadership about where the group came from and where it is going.
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02
Find the story
Dates, milestones, partnerships and values gathered into one narrative.
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03
Position
One line and four values that every page, photo and headline follows.
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04
Design
Editorial, premium layouts built around their real properties.
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05
Build & launch
Fast, responsive PHP website with SEO, schema and a secure enquiry form.
The group finally looks like itself.
One story
Partners, guests and investors now see a 50-year group, not a list of separate businesses.
A clear position
“Enterprises built to endure.” gives the leadership one line to stand behind, online and offline.
A site that matches the brand
The website now looks as established as the hotels and businesses it represents.
Did your last agency miss your story too?
Tell us about your business. We start with the brand, then build the website around it.
