Case study · Dubai trading website + catalogue
Zenith Core Trading: A Dubai chemical trader, online and ready to sell.
Zenith Core Trading is a Dubai company supplying industrial chemicals, detergent raw materials and trade goods across the Middle East, Asia and Africa. They needed a website that looks like an established international trader and turns product browsing into enquiries. We built it fully remotely.
A full chemical range, easy to order from.
- 17product categories, from chlorides and carbonates to PV & electronic grade
- 3 regionspositioned for: the Middle East, Asia and Africa
- 1 clickfrom any product to an enquiry
- Dubaian international trading brand, built remotely by our team
A trader competing with established names.
A purchase manager in Riyadh, Mumbai or Lagos will only send an enquiry to a supplier that looks reliable and shows the exact product and grade they need.
- The company needed to look as established online as the biggest suppliers in the region.
- Buyers order by chemical name and grade, so a general “we supply chemicals” page would not win orders.
- The range is wide. Without structure, a buyer looking for one compound would give up.
- Enquiries had to be easy for buyers in different countries, time zones and languages.
Seven steps to a trusted trading brand.
- 01
BeforeNo brand presence
AfterA confident corporate brand online: navy and red, a strong hero, “Global Trading Solutions You Trust”, and a Dubai address that buyers recognise.
- 02
BeforeA long, messy range
AfterA 17-category catalogue with an “Our Range” bar under the menu, so any category is one click away from any page.
- 03
BeforeNo product detail
AfterA page for every product, with the grade (LR, AR, IP), CAS number and purity on the card, and a full specification table, applications and packaging on the page, so buyers see what they need before they ask.
- 04
BeforeHard to find one item
AfterProduct search and category pages, so a buyer can go straight to the compound they need.
- 05
BeforeSlow enquiries
AfterSend Enquiry fixed in the header and a View Details button on every card, so the quote request starts from the product.
- 06
BeforeSame questions again and again
AfterAn FAQ page and a clear four-step process: request, quotation, order and dispatch, delivery.
- 07
BeforeNot found on search
AfterSEO and AEO: product and organisation schema, clean URLs and direct answers for buyers searching by chemical name.
Built for buyers who order by name and grade.
On every screen, the range bar, the grade tags and the enquiry button stay in reach. On a tablet or phone, buyers scroll product cards and send an enquiry without hunting for a contact page.
Visit uaezenith.com
Every product, spec and contact in reach.
How we got there
-
01
Brief
Mapped the range, the grades and the buyers in each region.
-
02
Catalogue
Organised products into 17 categories with grade, purity and formula.
-
03
Design
Corporate navy and red, lab imagery, mobile first.
-
04
Build
Fast custom PHP, product pages, search and enquiry flow.
-
05
SEO & AEO
Schema, FAQs and chemical-name search for international buyers.
Ready to trade internationally.
Credible at first look
A brand and website that put Zenith on the same level as established suppliers.
Easy to order from
Every product, grade and category is a click away, and every product leads to an enquiry.
Ready for search
Chemical-name pages and schema give Google and AI assistants a clear answer to show buyers.
Launching or growing a trading business?
We build B2B websites and catalogues for traders and exporters, wherever you are. Tell us your range and your markets.
