Case study · Website + AI calculator + SEO
The Solar House: A solar website that works out what each customer needs.
A rooftop solar company needed more than a brochure website. Visitors arrive unsure about system size, savings and the government subsidy. We redesigned the site around one smart tool that answers those questions for each customer.
Interest, but no answers.
People who search for rooftop solar are interested, but unsure. If the website cannot tell them what they need and what they will save, they leave to ask someone else.
- Homeowners did not know what system size they needed, or what it would save them.
- The government subsidy, the biggest reason to buy now, was not explained clearly.
- Every visitor got the same generic page, whether they were a home, a shop or a factory.
- Enquiries arrived without the details the sales team needed to quote.
A calculator that understands the customer.
Instead of a contact form that asks “how can we help?”, the site asks four simple questions and gives a real answer.
- Bill or unitsMonthly electricity bill in rupees, or units used.
- Roof areaA slider from 100 to 2,000 sq. ft.
- System typeResidential, commercial or industrial, on-grid or hybrid.
- Sun hoursPeak sun hours for the location.
The calculator sizes the system and estimates savings. AI then explains the recommendation in plain language, and the answers travel with the enquiry to the sales team.
Six gaps, one smarter journey.
- 01
Before“How big a system do I need?”
AfterA smart solar savings calculator: enter your monthly bill or units, roof area, system type and sun hours, and it works out the right system size, savings and payback.
- 02
BeforeGeneric advice for everyone
AfterAI-assisted recommendations read the visitor’s inputs and explain, in plain words, which setup fits their home or business and why.
- 03
BeforeSubsidy was confusing
AfterA clear PM Surya Ghar Yojana journey: what the subsidy is, who qualifies, and a “Claim Subsidy” path where the team handles the paperwork.
- 04
BeforeWeak leads
AfterCalculator results flow into the enquiry, so the team receives the bill, roof area and system type with every lead and can quote faster.
- 05
BeforeHard to find on Google
AfterSEO for rooftop solar and subsidy searches: service pages, FAQs, city pages and structured data.
- 06
BeforeLooked like every other installer
AfterA clean, bright design in the brand’s sun-yellow, with proof up front and Call, Free Quote and WhatsApp buttons always one tap away on mobile.
Subsidy and proof, up front.
How we got there
-
01
Customer questions
Listed what buyers ask before going solar: size, cost, savings, subsidy.
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02
Calculator logic
Built the savings and sizing logic, then added AI to explain the result.
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03
Design
Bright, trustworthy design with the subsidy and proof up front.
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04
Build & SEO
Fast PHP site, city and service pages, FAQ and schema.
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05
Leads
Calculator answers attached to each enquiry, with Call, Quote and WhatsApp on mobile.
Every visitor gets an answer.
Customers understand their need
System size, savings and subsidy are clear before the first call.
Better leads for sales
Enquiries arrive with bill, roof and system details, so quotes go out faster.
Found on search
SEO for solar and subsidy searches brings in people already looking to buy.
Want a tool that sells for you?
Calculators, configurators and AI assistants that answer customers before they call. Tell us what your buyers always ask.
