Case study · Industrial B2B website + SEO & AEO
Samarth MHE: From a product list to a full plant partner.
Samarth Material Handling Equipment supplies and services lifting and material handling equipment for factories across the Gujarat industrial belt. Their old website was only a product list. We rebuilt it to show the whole business: products, testing, certification and maintenance.
The full business, in one place.
- 9product categories, organised the way plant buyers search
- 76+products listed with their own pages
- 5service lines brought online: testing, inspection, AMC, installation, safety audits
- 10+industries addressed, from chemical and pharma to power and cement
A capable supplier, shown as a price list.
A plant engineer buying a hoist also needs it load tested, certified and maintained. If the website only shows products, that engineer goes to someone else for the rest.
- The old site was a product list only. Nothing showed that Samarth also tests, certifies, inspects and maintains equipment.
- Products were hard to browse, so buyers called to ask what was available.
- No proof up front: the national brands Samarth already supplies were not visible.
- Not built for search. A maintenance or purchase engineer looking for a pallet truck, hoist or load test nearby would not find it.
Seven fixes, one partner for the plant.
- 01
BeforeA catalogue, not a business
AfterPositioned as one partner for equipment, load testing, certification and AMC, with a clear promise: “Equipment that keeps your plant moving.”
- 02
BeforeProducts hard to find
AfterA 9-category catalogue, split into equipment and spares, with a page for every product and a quote button on each.
- 03
BeforeServices invisible
AfterA new services layer: Load Testing & Certification, Third-Party Inspection, AMC & Preventive Maintenance, Installation & Commissioning, Safety Audits.
- 04
BeforeNo proof
AfterA client wall with NTPC, L&T, Saint-Gobain, BEML, Borosil, Navin Fluorine and more, plus the numbers that matter: years, products, industries.
- 05
BeforeGeneric for every buyer
AfterIndustry pages for chemical, petrochemical, pharma, power, cement, steel, warehousing and logistics, so each buyer sees their own use case.
- 06
BeforeNot found on search
AfterSEO and AEO: product and service schema, FAQs with direct answers, and local search for the Gujarat industrial belt.
- 07
BeforeSlow enquiries
AfterGet a Quote on every page, click-to-call, email and WhatsApp, with leads going straight to the team, who reply the same working day.
Made for the people who keep plants running.
Blue and yellow from the brand, real warehouse imagery and plain language. On a phone, buyers browse product cards and send a quote request in a few taps, right from the shop floor.
Visit samarthmhe.com
Proof and products on every page.
How we got there
-
01
Brochure first
Rebuilt from the company profile and brochure, not the old site, so the real range came through.
-
02
Catalogue
Reconciled the products into 9 fixed categories, equipment and spares kept apart.
-
03
Services
Added the testing, inspection and maintenance work that was missing online.
-
04
Build
Fast custom PHP, no database or bulky CMS, mobile first.
-
05
SEO & AEO
Product, service and FAQ schema, industry pages and local search.
From product list to plant partner.
Whole business online
Equipment, spares and services sit side by side, so one enquiry can turn into supply, testing and an AMC.
Credible at first look
National client names and clear numbers give purchase teams a reason to trust Samarth before they call.
Ready for search
Product, service and industry pages give Google and AI assistants a clear answer to recommend.
Is your website only a product list?
We build industrial B2B websites that show your full range, your services and your proof, and get found by the buyers who need them.
