Case study · Corporate website + case studies + SEO
Pratyam Technologies: A website built to win enterprise AV projects in Mumbai.
Pratyam designs and installs audio-visual systems for conference rooms, auditoriums and training spaces. To win more high-value corporate projects in Mumbai, its website had to work like a sales presentation for enterprise buyers.
Big work, small proof.
Corporate AV projects are decided by committees. Before anyone books a meeting, they check the website to see if the integrator has done this before, for companies like theirs.
- Enterprise buyers sign off on large AV budgets. They need proof, not a product catalogue.
- Landmark projects for national brands were not shown in any detail.
- No page explained the challenge, the solution and the technology behind a project.
- Heavy images made the site slow, which hurts both trust and search rankings.
Case studies that sell the next project.
We did not just build pages. We wrote and designed a proper case study for each landmark installation, the way enterprise buyers expect to evaluate a vendor.
- Project factsCategory, client, application and location in one glance.
- The challengeWhat the client needed and why it was hard.
- The solutionHow Pratyam designed the system around the users.
- Technology deployedDisplay, conferencing, audio and control, named clearly.
Six gaps between Pratyam and enterprise clients.
- 01
BeforeNo proof of big projects
AfterA case study system: every major installation gets its own page with category, client, application and location, then The Challenge, The Solution and Key Technologies Deployed.
- 02
BeforeProjects described in one line
AfterDetailed technical write-ups that name the stack, from interactive displays and video conferencing to audio and room control, so IT and procurement teams see the depth.
- 03
BeforeBig clients hidden
AfterA “Trusted by leading organizations” wall with national brands from energy, banking, government and education, placed where decision makers look first.
- 04
BeforePhotos alone did not show the result
AfterA Project Showcase video page, pairing each installation video with the story of the project.
- 05
BeforeSlow, image-heavy pages
AfterImage optimisation that cut the site’s image weight from about 158 MB to 23 MB, so pages load fast on office networks and phones.
- 06
BeforeHard to find for corporate searches
AfterSEO with city pages, FAQ schema and Google Business Profile work for audio-visual and conference room searches.
Built like a corporate pitch.
How we got there
-
01
Who buys
Mapped the decision makers: facilities, IT, procurement and leadership in large organisations.
-
02
Proof plan
Chose the landmark projects and the details each audience needs to see.
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03
Case study template
One clear structure for every project: facts, challenge, solution, technology.
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04
Design & build
Clean corporate design in Pratyam’s blue and red, fast and mobile friendly.
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05
SEO & content
City pages, FAQs, schema, video pages and ongoing local SEO.
Ready for enterprise buyers.
Trust before the first meeting
National clients, detailed projects and real videos answer the questions procurement teams ask.
A sales tool for the team
Each case study is a link the team can share, or download, in conversations with new corporate prospects.
Fast and findable
A lighter, faster site with city pages and schema for audio-visual searches in Mumbai and beyond.
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