Case study · B2B export website + SEO & AEO
Arcame Impex: From a Gujarat supplier to clients across India and abroad.
Arcame Impex supplies cosmetic, personal-care and pharma-grade ingredients to manufacturers. The goal was clear: win business beyond Gujarat and abroad. We built the brand, the website and the search presence to do it.
Clients beyond Gujarat, and beyond India.
- Pan-Indiaclients and enquiries from outside Gujarat
- Internationalbuyers from export markets, not only local referrals
- 150+B2B clients served by Arcame
- 3 regionspositioned for: Asia, Africa and the Arab world
A strong supplier, known only locally.
An ingredient buyer in Mumbai, Dubai or Nairobi will not call a supplier they cannot check online. Specs, documentation and a credible brand come first.
- Business came mostly from nearby industrial estates and personal contacts.
- Purchase managers abroad could not see the product range, specs or documentation online.
- No brand presence that looked ready for international manufacturers.
- Nothing was set up for buyers searching by ingredient name, by city or through AI assistants.
Seven steps from local to international.
- 01
BeforeLocal reach only
AfterPositioned as an exporter: “Exporting across Asia, Africa & the Arab world” on the homepage, with the proof international buyers check first.
- 02
BeforeNo product information
AfterA product page for every ingredient, with INCI, CAS, assay, pH, packing, MOQ, origin and shelf life, so R&D and purchase teams can shortlist before they call.
- 03
BeforeDid not look export ready
AfterA premium brand system built from the logo: blue palette, clean typography, Swiss-style layouts and a living brand guide.
- 04
BeforeHard to find
AfterSEO for ingredient names and for priority markets, with city pages for Mumbai, Delhi, Bengaluru and Ahmedabad, plus LocalBusiness and product schema.
- 05
BeforeInvisible to AI search
AfterAEO: direct answers, FAQs and structured data so AI assistants can understand and mention Arcame for ingredient queries.
- 06
BeforeBuyers could not verify the supplier
AfterA documentation and certificates section: TDS, SDS, batch COA, ISO 9001:2015, IEC and GST, all shown openly so international buyers can check before they order.
- 07
BeforeSlow enquiries
AfterA clear path for B2B buyers: Contact Now, WhatsApp and product-level enquiries routed straight to the sales team.
Built for buyers who read specs.
The homepage speaks to export markets from the first line, backed by numbers. Every product page answers the questions a purchase or R&D team asks before sending a request.
Visit arcameimpex.com
Proof on every page.
How we got there
-
01
Buyers
Mapped who buys: purchase managers, R&D heads, quality and import teams.
-
02
Catalogue
Organised categories and SKUs, one product in many categories, flat clean URLs.
-
03
Brand system
Colour, type and layout rules from the logo, documented in a brand guide.
-
04
Build
Fast custom PHP site, product pages with full specs, mobile first.
-
05
SEO & AEO
Ingredient and city SEO, schema, FAQs and answer blocks for AI search.
Arcame now competes nationally and internationally.
New markets
Enquiries and clients now come from outside Gujarat and from overseas, not only from nearby industrial estates.
Credible at first look
A brand and website that match what international manufacturers expect from a supplier.
Found by ingredient
Product pages and schema let buyers find Arcame when they search for the ingredient they need.
Ready to sell beyond your city?
We build B2B export websites, brands and search presence for manufacturers and suppliers. Tell us which markets you want to win.
