Case study · PET manufacturer website
Advent Blowtech: A PET bottle specialist, clear from the first line.
Advent Blowtech makes PET bottles and jars by blow moulding, for beverage, pharma, cosmetic, food and household brands. We gave them a website that says exactly what they do in one line and lets buyers find the right bottle by use.
One specialism, said clearly.
- 8product ranges named by use, from beverage packaging to medical storage
- 8industries addressed: beverages, pharma, cosmetics, food, agrochemicals and more
- 1 PDFcompany profile buyers can download and share inside their team
- PETone clear specialism, said in the first line of the homepage
A PET specialist, lost among plastics suppliers.
When every packaging supplier says “quality bottles”, the one that names its specialism and shows it clearly gets the call.
- In a crowded market, a PET specialist can easily look like any other plastics supplier.
- Buyers think in uses, such as a water bottle, a syrup bottle or a cream jar, not in technical product codes.
- Purchase teams wanted something to forward internally before a call.
- The brand needed to look as clean and clear as the bottles it makes.
Seven fixes for a sharper brand.
- 01
BeforeA generic plastics look
AfterA clear PET positioning: “Leading PET Packaging Manufacturer”, with the brand’s blue and real product photography from the first screen.
- 02
BeforeProducts by code
After8 product ranges named by use: Everyday Essentials, Agrochemicals, Wellness Essentials, Refill-Ready PET, Beverage Packaging, Medical Storage, Flavour Essentials and Beauty & Care.
- 03
BeforeOne pitch for all
AfterAn industries layer for beverages, pharma, cosmetics, household, food, agrochemicals, healthcare and food flavours.
- 04
BeforeNothing to forward
AfterA downloadable company profile PDF, so a buyer can share Advent with their team in one click.
- 05
BeforeValues left unsaid
AfterWhat We Do, Our Values and Our Promise right under the hero: quality, sustainability and precision in three short lines.
- 06
BeforeHard to contact
AfterExplore Products and Contact Us buttons on the hero, with phone, email and address on every page.
- 07
BeforeNot found on search
AfterSEO basics done right: a page per range, clean URLs, titles and structured data for PET bottle searches.
As clear as the bottles it sells.
A bright blue brand, plenty of white space and product photography that shows clarity and finish. Two buttons on the hero, Explore Products and Contact Us, so every visitor knows the next step.
Visit adventblowtech.com
How we got there
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01
Positioning
Narrowed the message to one word buyers search: PET.
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02
Ranges
Grouped bottles and jars into 8 ranges named by use.
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03
Design
Clean blue brand system, real product photography, mobile first.
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04
Build
Fast custom site, range pages and a downloadable company profile.
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05
SEO
Range pages, schema and on-page SEO for packaging searches.
A specialist that looks like one.
Clear in one line
Visitors know Advent makes PET bottles and jars within seconds of landing.
Easy to shortlist
Ranges named by use and a profile to forward make Advent easy to put on a buyer’s list.
Ready for search
A page for every range gives Google a clear answer for PET bottle searches.
Does your website say what you do best?
We build manufacturer websites that name your specialism, show your range and make the next step obvious.
